Introduction: #Storytelling. Science through stories

Abstract

The term «storytelling» is now commonplace in journalism: many say that this is what reporting is all about. It is now taken for granted that a piece of news is a narrative text, a story. But the truth is that very few of them are. We live under the rule of a synecdoche (López-Pan, 1997).
It is also common among science communicators to see storytelling as the essence of their work. But again, this narrative model is often referred to imprecisely, which often prevents us from using this resource effectively. A study of scientific video storytelling on the internet found the surprising result that only 5 % of the videos analysed used some form of narrative structure (Davis & León, 2018).